The article discusses how Australian small and medium-sized businesses (SMBs) struggle to maintain visibility in AI recommendations due to a "verification gap." While many Australians utilize AI for purchase research, only a small fraction would choose an unfamiliar brand based solely on AI suggestions. The gap occurs when business information is inconsistent across various platforms, causing businesses to be overlooked during buyer verification processes. To improve AI visibility, SMBs must ensure their public information—such as name, address, and services—is consistent across all outlets. This involves systematic data management rather than traditional marketing efforts, ultimately making businesses more reliable in AI recommendations and increasing their chances of being shortlisted.